The dream is about to become reality as The WA Association for the Blind is set to open the doors to the visionary $17 million centre at their current site in Victoria Park in June 2007.

The unique centre will offer a new future for people who are blind or vision impaired, and for those who care for them, through the provision of a number of resources including: vision management, children’s services, a sports academy, industry skills and confident living centres, a Braille and talking book library, guide dog discovery centre as well as conference facilities.

FMC Australia was involved from the outset of the project, conducting a feasibility study to determine the viability of such a campaign and the potential to raise the amount needed for the new centre in the timeframe given. It was established that a minimum of $5 million was achievable and that the campaign should be partnered by a marketing drive to increase the profile of the Association with business and the wider community.

FMC Australia was also commissioned to lead the management of the planning and active stages of the campaign - putting in place the integral processes needed to enable the Association to identify and recruit campaign leaders and volunteer committees - an instrumental part of ensuring the campaign’s objectives. This proved to be immensely successful with Mr Stan Perron AM, Perron Group of Companies, brought on board in the role of Honorary Campaign President and the Hon. Chief Justice David Malcom AC CitWA, Professor Alex Cohen AO MB BS MD, Ms Jill Perryman AM MBE as Campaign Patrons.

The campaign not only gave the Association a solid platform from which to grow in terms of financial resource but also in public profile, taking them from a relatively unknown organisation to one that is at the cutting edge of facilities for the blind and vision impaired across Australia and in direct dialogue with decision makers on a local, regional and national level.

Judging panel comments “The capital campaign undertaken by the Association for the Blind in Western Australia highly impressed the judges. It wasn’t only that the campaign realized almost three times the target. The marketing collateral was highly targeted, securing the interest – and donations – of government, businesses and individuals. Judges were impressed that aspects of the campaign were managed internally, while others were contracted externally, that government was involved and that donor recognition was a high priority.”

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